5 Tips About The Way Humans Perceive Color
By Neil Blevins
Created On: Sept 16th 2024
Updated On:
Feb 3rd 2025
Software: None

This short little tutorial discusses 5 topics on how the human eye / brain perceives and interprets color, and how you can use this information in your paintings / films and / or games.

1) Avoid The Uncontrolled Rainbow

Choosing a color scheme that's too chaotic with too many colors can overwhelm the eye, and something you may think is colorful or vibrant instead becomes muddy or dull.

While the image on the left might be considered colorful, from far away, the same image may feel like all the colors average out to grey.


This is why many color schemes are limited to just 2-3 colors, and follow color rules such as complementary colors or analogous colors. That being said, this doesn't mean you can't use all of the color of the rainbow in your painting, but you'll need to carefully have 1 or 2 colors more dominant over the rest to achieve balance.



2) Colors That Recede vs Colors That Jump Forward

A bright neon red room will seem smaller than a desaturated blue room because the color in the red room excites the rods and cones in your eyes, causing the walls to appear to jump forward. The desaturated blue calms the eyes, and so appear to recede back. You can use this to both create a focal point in a painting, or to provide a 3d space with an appropriate vibe.


3) Perception Of Colors Is Not Absolute, But Relative

You may have seen this optical illusion before, despite the fact the smaller squares are exactly the same color values (RGB 212, 116, 67), they appear to be brighter or darker or more or less saturated depending on their background color.



This is called "Color Relativity", and was a subject heavily explored by Josef Albers and Yohannes Itten who taught at the Bauhaus school in Germany, and are considered some of the most important influential art teachers of the 20th century.

In short, when picking a color, remember that whatever color you pick will be affected by the colors around it. So its not enough to consider just a single color by itself, but how it relates to the different colors it interacts with. This can affect color choice in paintings, but more heavily affects color choices in film and games, since these mediums involve colors moving from one location to another over time.

Here's a fun video on the subject: https://www.youtube.com/watch?v=YeOUEtnzEsQ

4) Value Contrast More Important Than Color Contrast

Our visual center has two systems running in parallel. There's the...
When we see something, what we see gets processed by these two systems independently in separate parts of the brain. Since the old system was the first to evolve, it is more advanced than the newer system. So the brain is far more sensitive to changes in Value than in Hue / Saturation.

As an example of this, when 2 colors have the same value but radically different hue, it causes a strange look, it seems to almost move on the screen.



This is because the "where" part of the brain can't see any different between the text and the background, see below when we desaturate the color...



The "Where" part of the brain sees nothing, but the "What" part of the brain can see the difference in hue. So basically two parts of your brain disagree about whether there's anything there, which causes it to shimmer.

We can use this principal in a number of ways.
5) Color Blindness

Despite consistency in how people's eyes react to certain colors, some people suffer from color blindness, and so certain palettes will produce confusion.

The image below is from Super Puzzle Fighter II Turbo as seen by someone with normal eyes and by someone with Deuteranopia (a red-green color deficit)



You should keep this in mind when choosing colors, for example, if the two colors you've chosen for the protagonist and antagonists in a film are seen as identical to someone who has a common form of color blindness, that will interfere with their ability to tell them apart. So certain color choices may be best avoided, or if not, extra work may need to be done, for example in a film make sure the shapes of your main characters are really different since the color difference won't be obvious, or in videogames add special color blind related modes that modify the colors algorithmically for people who have these accessibility issues.

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